Bhagavad Gita Chapter 1, Verse 12

तस्य सञ्जनयन्हर्षं कुरुवृद्धः पितामहः | सिंहनादं विनद्योच्चैः शङ्खं दध्मौ प्रतापवान् ||

tasya sañjanayan harṣaṁ kuru-vṛddhaḥ pitāmahaḥ siṁha-nādaṁ vinadyoccaiḥ śaṅkhaṁ dadhmau pratāpavān

Then, to generate cheer in Duryodhana, the valiant grandfather Bhishma, eldest of the Kurus, roared like a lion and blew his conch very loudly.

Bhishma sees Duryodhana's anxiety and acts with compassion—blowing his conch loudly 'to generate cheer' (sañjanayan harṣam). It's thoughtful leadership, noticing someone's struggle and trying to lift them. But here's the subtle teaching: external cheerleading can't fix internal defeatism. Duryodhana has already decided he'll lose (verses 1-10 showed this). Bhishma can roar like a lion, but if Duryodhana doesn't believe in himself, the loudest encouragement won't change his mind. The lesson? You can have the best supporters, the most motivating environment—but if you don't believe, it's just noise.