Bhagavad Gita Chapter 10, Verse 1

श्री भगवानुवाच | भूय एव महाबाहो शृणु मे परमं वचः | यत्तेऽहं प्रीयमाणाय वक्ष्यामि हितकाम्यया ||

śrī bhagavān uvāca bhūya eva mahā-bāho śṛṇu me paramaṁ vacaḥ yat te 'haṁ prīyamāṇāya vakṣyāmi hita-kāmyayā

The Supreme Lord said: Once again, O mighty-armed Arjuna, listen to My supreme instruction. Out of My love for you, I shall speak beneficial words with the intention of your well-being.

Krishna begins Chapter 10 by addressing Arjuna with deep affection. 'Bhūya eva'—once again, showing continuity from Chapter 9's royal secret. 'Mahā-bāho'—mighty-armed, recognizing Arjuna's strength. 'Śṛṇu me paramaṁ vacaḥ'—listen to My supreme instruction. Krishna is about to reveal His divine glories (vibhūti), but first emphasizes the loving context: 'prīyamāṇāya'—to one who is pleased, and 'hita-kāmyayā'—with the desire for your welfare. This isn't abstract teaching—it's personal, given out of love. The chapter's theme is Vibhuti Yoga (Yoga of Divine Glories), where Krishna will enumerate His manifestations in everything. This opening sets the tone: these teachings come from love, not duty.