Bhagavad Gita Chapter 4, Verse 12

काङ्क्षन्तः कर्मणां सिद्धिं यजन्त इह देवताः | क्षिप्रं हि मानुषे लोके सिद्धिर्भवति कर्मजा ||

kāṅkṣantaḥ karmaṇāṁ siddhiṁ yajanta iha devatāḥ kṣipraṁ hi mānuṣe loke siddhir bhavati karmajā

Those who desire success of actions in this world worship the gods. Success is quickly attained in the human world by action-born results.

Krishna describes one valid path—those who seek material success (kāṅkṣantaḥ siddhiṁ) through worship of gods (devatāḥ). This path works: 'kṣipram siddhir bhavati' (success comes quickly) in human life through action-born results (karmajā). This isn't wrong or inferior—it's a valid approach for those whose nature desires material fruits. The verse shows Krishna's inclusive teaching: different people need different paths. Some seek liberation (verses 4.9-4.10), others seek material success (this verse). Both are acknowledged. The phrase 'iha mānuṣe loke' (in this human world) emphasizes this is about worldly success, not ultimate liberation. This verse sets up the contrast with verses 4.13-4.15, which will describe higher paths.