
Krishna explains why most people don't recognize Him. 'Nāhaṁ prakāśaḥ sarvasya yogamāyā-samāvṛtaḥ'—I am not manifest to everyone, being veiled by the divine illusion (yogamaya). 'Mūḍho 'yaṁ nābhijānāti loko mām ajam avyayam'—this ignorant world does not recognize Me, the unborn and imperishable. This verse shows that Krishna is veiled by Maya—His divine illusion hides Him from those who aren't ready. Most people don't recognize Krishna because they're covered by Maya. This connects to verse 7.24's teaching about ignorance and verse 7.13-7.14's teaching about Maya, showing why recognition is rare.
How this ancient wisdom applies to your daily life

You wonder why most people don't recognize Krishna. You think: 'If Krishna is everywhere, why don't people see Him? Why is recognition so rare?' This verse addresses that question. Krishna says: I am not manifest to everyone, being veiled by the divine illusion. This ignorant world does not recognize Me. Krishna is veiled by Maya—His divine illusion hides Him from those who aren't ready. Most people don't recognize Krishna because they're covered by Maya. Understanding this helps you see why recognition is rare—it's not that Krishna isn't there, but that Maya veils Him.

Do you see why most people don't recognize Krishna—because they're veiled by Maya? Do you recognize when you yourself are veiled by Maya, unable to see Krishna?